Data Maturity, AI, Analysis, Data Democratization, Machine Learning, RPA
30 December 2022

As more and more businesses begin to adopt machine learning, those that do not may be at a disadvantage. By putting their data into action, companies can stay ahead of the curve and continue to innovate and improve their products and services.  

Key takeaways: 

  • Data democratization is essential for organizations to fully leverage the value of their data and make informed transparent decisions. 
  • The use of AI and machine learning has allowed companies to automate and streamline their operations, improve their decision-making, and provide better experiences for their customers, enabling them to scale up and grow. 
  • By providing valuable data-related services, DaaS (data as a service) companies are helping companies to make better use of their data and drive growth and success. 


Artificial intelligence vs. machine learning 

Artificial intelligence is the concept of machines being intelligent, while machine learning is a specific way of achieving that intelligence. 

What does that mean? AI is the broader concept of machines being able to carry out tasks in a way that we would consider “smart.” This can include anything from a computer program that can beat a human at chess to a robot that can navigate a city. On the other hand, machine learning is a specific type of AI that involves giving a machine access to data and allowing it to learn for itself. This is typically done using algorithms that can process large amounts of data and make predictions or decisions based on that data.  


Data democratization 

Data democratization is the process of making data accessible, understandable, and usable by all members of an organization. It allows all members to make informed decisions based on the same information, rather than relying on a select few to provide analysis and insights. 

In today’s world, data is being generated at an unprecedented rate and it is becoming increasingly important for businesses to make use of this data to gain a competitive edge. However, if only a select few individuals within an organization have access to and understand the data, the potential value of that data is limited.

By democratizing data, organizations can tap into the collective knowledge and expertise of all their members.

This not only allows for more informed decision-making but also encourages collaboration and innovation. Furthermore, data democratization can also improve the transparency and accountability of an organization. By making data accessible to all members, individuals can see how decisions are being made and can hold decision-makers accountable for their choices. 


Turn your data into a business value  

How companies are using AI and machine learning to improve efficiency, productivity and competitiveness? Naming a few:  

1. Automating repetitive and time-consuming tasks 

AI-powered chatbots handle customer inquiries and support requests, allowing their human employees to focus on more complex and value-added tasks.  

2. Analysing large amounts of data and identifying trends and patterns to provide personalized and tailored experiences for customers.  

By collecting and analysing data such as customer preferences or behaviours and using machine learning algorithms, companies can provide personalized recommendations and customized content to individual customers. Suggesting products or special discounts on products based on customer interests or products bought by other clients with similar interests.   

3. Using ML to identify patterns and trends in data to gain insights to develop new features, products or services that better meet the needs of their customers. 


Data as a service 

Over the past few years, there has been a significant rise in the amount of data as a service (DaaS) in companies. DaaS provide valuable data-related services that can help companies to manage and make use of their data more effectively. 

With the proliferation of connected devices and the rise of the Internet of Things (IoT), e.g., smartwatches, smart bands, and home security ems, companies are collecting more data than ever before. This data can be incredibly valuable, but it is often difficult for companies to store, process, and analyse this data on their own which is critical to unlocking insights and transforming data into business value. 

DaaS companies can help to reduce their costs by providing scalable and flexible data solutions to optimise and automate processes, personalise customer-facing operations and make better, data-driven decisions across all business areas.  


Insight-driven companies 

Insight-driven companies are business that places a strong emphasis on using data and analysis to gain a deep understanding of their customers, market, and industry. This type of company uses this insight to inform its decisions and strategy, allowing it to better serve its customers and stay ahead of competitors.   

By leveraging data and advanced analytical techniques, insight-driven companies can uncover new opportunities, identify potential issues, and make more informed decisions that can drive growth and success. Overall, an insight-driven company can use data and analysis to drive its decision-making and remain competitive in an increasingly data-driven world.  

Our team has had several success stories of using data to help businesses grow. From automating stock management for a car dealer company, fraud and negligence detection for a pharmaceutical company, to production line anomaly detection resulting in reduced waste volume and higher quality of their products.  

If you need a partner on scaling data maturity and accelerating growth, just drop us a line at